Average user spend
Lifecycle & behavioral nudges✳ ONE HUMAN. MORE THAN ONE HAT.
I grow things.
I connect things.
I’m Bhumika.
Growth & retention, built around real people.
I turn user insights into systems that compound.
Pick a side of my brain ⤵
Explore my growth story ↘✳✧+
a hypothesis for everything.
built around
real people.
real people.
curiosity: always on ↖ move your cursor
Illustrated from my photo · a little more me.PART STRATEGIST✳PART MAKER✳FULL-TIME CURIOUS✳SMALL IDEAS. REAL POSSIBILITIES.✳
BEHAVIOR → EXPERIMENTS → IMPACT
Good growth makes people stay.
Selected results from my existing portfolio.
People-first thinking. Measurable impact.
User re-engagement
Notification-led experimentsAcquisition funnel growth
Conversion optimizationWhere I’ve made things grow
Jupiter Money
Associate Growth Manager
Jun 2025 – PresentBengaluru, India
- Designed and executed growth strategies that improved top-of-funnel by 20%, optimizing acquisition channels and driving a 12% increase in credit card issuance.
- Developed initiatives to enhance customer engagement and card usage, resulting in a 25% uplift in average spends per user.
- Planned, scheduled, and managed multi-channel marketing campaigns (App assets and communication channels via Clevertap), ensuring timely execution and conducting in-depth performance analysis to optimize ROI.
WorkIndia
Associate Growth Manager
Sep 2023 – Apr 2025Bengaluru, India
- Single-handedly managed & optimized all Communication channels (Notifications, Emails, WhatsApp, IVR, RCS) through continuous tracking, dashboarding, & experimentation.
- Delivered 43% Average Annual Growth (average YoY growth) in downloads via Email with ~10% reduction in CPD (Cost per Download).
- 34% average YoY growth in user re-app opens via Notifications through strategic initiatives.
- Achieved a 15% average YoY improvement in the count of high-intent candidates through strategic WhatsApp initiatives.
- Improved T7 Retention by 9% YoY with unique retention strategies.
- 66% reduction of T0 cost per calling candidate by introducing IVR as a new retention channel.
- Recognized with 'Efficient Growth Ninja' award for exceptional performance in driving key growth metrics.
Groww
Data Analyst
Apr 2022 – Sep 2023Bengaluru, India
- Played a key role in growing GrowwPay from idea to launch by tracking data closely and sharing actionable insights.
- Built and maintained easy-to-use dashboards for real-time monitoring, helping the team make data-backed decisions.
Funoppia
Co-Founder
Feb 2020 – Feb 2022New Delhi, India
- Created Asia’s first-of-its-kind Visual AI platform for student learning, aligned with NEP 2020, and led product vision, marketing, and overall growth strategy.
- Headed marketing and partnerships, delivering impactful learning experiences to educational institutions, including collaborations with NPC.
TWO SIDES. THE SAME DRIVE.
A marketer by experience.
A builder by instinct.
I’m rarely short on ideas.
The ones that stay with me, I build.